5 Search Engine Optimization Books you Must read because to learn SEO and Earn with SEO.
So, here are the basics you need to know:
- There are 2 kinds of SEO, onsite and offsite. Onsite is doing
improvements on your site (like appropriate meta descriptions on each
page) and offsite is acquiring links from other sites towards your site.
- Onsite brings roughly 20% of the results and offsite 80% of them.
- Always start fixing quick onsite issues, because they are usually quick
to fix and they will give you some quick wins. Also, they will amplify your
- After you have fixed them, move on to offsite SEO. The best way to do
that is by hiring a skillful agency. It always outperforms individual inhouse
hires and costs less. If you want a recommendation let me know.
As “Wizard of Moz” Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly proficient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO?
Download this eBook for explanations and advice from the Wizard himself…
You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go.
It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered. In turn, social media shares greatly benefit your search engine visibility in many ways. Use this guide to help you quickly and easily boost your SEO.
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients